What will you do:
Develop, manage and execute strategies to grow the app on App Store & Google Play
Analyze competing apps to differentiate and strengthen the app’s position on the App Store and Google Play;
Localize ASO for different languages to boost the growth on App Store & Google Play
Add, change and track keywords to growth positions of the app on App Store & Google Play;
Work with ratings and reviews to improve the visibility of the app on App Store & Google Play;
Develop, manage and execute product page optimization to increase a conversion rate to install on App Store & Google Play;
Develop, manage and execute in-app events to increase the visibility of the app on App Store & Google Play;
Create monthly reports for an executive team to track results.
Knowledge we need:
Minimum 1 year of experience in ASO with apps with a minimum of 100,000 installs per month;
Proven achievements in growing apps on App Store & Google Play;
Good understanding of ASO best practices, as well as knowledge of App Store & Google Play algorithms;
Good understanding of how product page optimization works and how to A/B them on App Store & Google Play
Good understanding of how to research keywords in different languages on App Store & Google Play
Good understanding of how to localize apps to a global market on App Store & Google Play
Good understanding of how to create in-app events on App Store
Experience in how to improve ratings & reviews on App Store & Google Play
At least an intermediate level of English
Optional:
Big plus if you have experience in lifestyle or social networking categories (dating)
Big plus if you have experience with ASA
