ASO Specialist

Skylum, Київ, за кордоном

Що робити

Perform keyword research and regularly update the semantic core for the App Store and Google Play, with a focus on non-brand queries.
Optimize app page metadata (title, subtitle, keywords, description) in accordance with the approved ASO strategy.
Analyze competitors’ pages and develop hypotheses to improve the app’s visibility and conversion rates.
Plan, launch, and analyze A/B tests for screenshots, icons, previews, custom pages, and other app page elements.
Collaborate with the creative team to develop new custom page designs.

1.5–2 years of experience in ASO. Hands-on experience optimizing App Store and Google Play pages, working with growth hypotheses, and conducting A/B tests.
Competitive analysis. Ability to analyze competitor app pages, their keywords, positioning, and creative approaches to find new optimization ideas.
Analytics and metrics. Understanding of key ASO metrics: keyword rankings, impressions, conversion rate, installs. Ability to analyze performance trends and draw basic actionable conclusions based on data.
AI literacy. Proficiency with artificial intelligence tools (2 or more) to optimize marketing tasks, conduct in-depth research, and improve personal efficiency.
ASO Tools. Basic experience or familiarity with ASO tools (e.g., AppTweak, Sensor Tower, App Radar) for analyzing keywords, rankings, and competitors.

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