ASO Manager / Platform Partnerships
- Джерело:
- djinni.co
Що робити
- Own ASO end-to-end: keyword strategy, metadata, localization and store conversion
- Define priority geos and run a continuous testing pipeline across the full store listing — titles, subtitles, descriptions, icons, screenshots and preview videos (Google Play Experiments, Custom Product Pages, Product Page Optimization)
- Track store performance — impressions, CVR, organic installs, keyword and category rankings — and turn the data into clear recommendations
- Set up and manage store events for our LiveOps calendar (App Store In-App Events, Google Play Promotional Content / LiveOps)
- Own the seasonal event strategy: advise the product team on which global and regional moments matter in our priority geos and how far ahead to plan the LiveOps calendar around them
Що пропонуємо
- Understanding of LiveOps in F2P games and how long-term event calendars are built
- Knowledge of cultural calendars and player behaviour across different markets
- Experience working alongside a marketing team and understanding of how paid and organic traffic interact
- Experience writing creative briefs for store assets
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