Apple Search Ads and ASO Specialist
- Зарплата:
- $2 000 - $2 500 на місяць
- Джерело:
- djinni.co
Що робити
- 1) Apple Search Ads campaign management
- Own account architecture: Brand / Generic / Competitor / Discovery campaigns, ad group segmentation, match types, and negative keyword hygiene.
- Manage bids and budgets daily against CPT/CPA/ROAS targets; run structured bid and placement tests (Search results, Search tab, Today tab, product pages).
- Pair campaigns with Custom Product Pages and ad variations; coordinate keyword–CPP relevance with ASO.
- Plan geo expansion beyond the US based on unit economics and keyword volume.
Що очікуємо
- Must-have
- 2+ years of hands-on Apple Search Ads management for consumer mobile apps (subscription iOS preferred), owning budgets and performance targets.
- Deep fluency in ASA metrics and mechanics: TTR, CR, CPT, CPA, ROAS, LTV, relevance, match types, placement types.
- Practical experience with Custom Product Pages and understanding of how paid search interacts with ASO / organic rank.
- Hands-on ASO experience: on-metadata optimization (title, subtitle, keywords), screenshot and Custom Product Page testing, and growing organic keyword rankings and store conversion — using ASO intelligence tools (e.g., ASOMobile, AppTweak).
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