Loio is a legal-tech SaaS product growing organic traffic through short-form video — stylish, branded, high-production-value, not “AI slop.” No accounts yet: you’ll be the first person building this from zero.
There’s an original brand character at the heart of it. The team owns the concept and final creative say, this isn’t a “build a universe” role. But once you’re talking to the audience, your ideas are welcome.
Your job: make the character look and move right in every video, and find the formats that drive reach and shares. Two tracks will run in parallel — a semi-independent character account, and content branded directly as Loio. Both are yours to produce.
What you’ll do
Own the full pipeline: script (from team brief) → AI video generation → TTS voiceover → sound design → assembly → publish.
Keep the character visually and behaviorally consistent across dozens of videos.
At launch, reply to comments/DMs in the character’s voice to learn the audience firsthand (temporary).
Set up lightweight automation (n8n/Make, or Higgsfield API/MCP scripting) to cut repetitive steps.
Track each platform’s AI-content disclosure rules.
What we’re looking for
Advanced hands-on skill with Higgsfield or an equivalent multi-model platform — you can explain why a model was chosen per shot.
Proven taste: 3+ published short-form videos on a real channel, with real engagement numbers.
Hands-on TTS + sound design — you close out audio solo.
Understanding of short-form mechanics (hooks, pacing).
Ability to hold a character consistent in video and in live comments/DM replies, executing someone else’s brief.
Basic pipeline automation experience.
Awareness of AI-content disclosure requirements.
Nice to have
Higgsfield API/MCP experience specifically (agentic generation).
Experience running a meme account or brand character.
Comfort with open-source/local video models (ComfyUI-class).
Native product/sponsor integration instincts.
Scripting/copywriting instincts beyond executing a brief.
Hiring process
Portfolio screening: we need 3+ live videos, model choice explained
Intro call (~30 min).
Paid test project — 2–3 finished videos in a week.
Final conversation + offer.
