Head of Digital Marketing

Що робити

Lead the digital marketing function and take ownership of customer acquisition targets
Monitor and optimize key business metrics, including first-time disbursements, total disbursements, CAC, CR, Approve Rate, Signing Rate, and ROMI
Develop and scale acquisition channels such as Google, Facebook, TikTok, CPA, mobile traffic, and alternative traffic sources
Manage CPA partnerships, including pricing, traffic quality, scaling opportunities, partnership terms, and payout control
Analyze the marketing funnel and identify growth opportunities at every stage: Registration → Application → Approval → Signing → Disbursement

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