VP / Head of Strategic Marketing & Growth

AltexSoft

Що робити

Evolve and strengthen AltexSoft’s market positioning at the intersection of Travel & Hospitality and AI consulting, aligning value propositions, offerings, and go-to-market strategy with emerging industry and technology trends
Own and optimize the full client funnel from awareness to revenue, driving client-centric marketing strategies focused on enterprise accounts, decision-makers, and long-term relationship development with both prospective and existing clients
Build and scale a predictable, high-quality demand generation engine through account-based marketing, direct engagement initiatives, and multi-touch relationship-building strategies that generate high-intent pipeline opportunities
Lead the transformation of marketing from a content-led to a client-led function by developing direct communication channels with target clients and ensuring marketing activities are driven by customer needs and business priorities
Improve funnel efficiency and business impact by increasing conversion rates, optimizing marketing investment versus pipeline contribution, and ensuring measurable influence on pipeline growth, lead quality, and revenue outcomes

Proven experience in B2B consulting, enterprise technology, or services marketing environments
Strong track record of driving pipeline growth and commercial impact, beyond traditional marketing metrics
Experience evolving market positioning in rapidly changing industries and technology landscapes
Deep understanding of complex B2B buying journeys, enterprise sales cycles, and multi-stakeholder decision-making
Ability to build client-centric marketing strategies and long-term relationship engagement systems

Знайдено через trackr.help/feed · Канал: @trackrhelp · Бот для персональних сповіщень: @trackrhelpBot