The role
We’re not hiring a copywriter who takes 30 briefs a week and returns 30 scripts. We’re looking for someone who understands why content spreads and can turn that understanding into a system.
You’ll co-own the content strategy with our team, write the scripts our UGC creators film, work with those creators directly, and be accountable for how the content performs.
What you’ll do
Build and evolve content strategy with the team: pillars, formats, funnel logic from TOF to BOF.
Research what’s working on TikTok, Reels and Shorts, and translate it into formats we can repeat.
Write hooks, scripts and creator briefs detailed enough to film without follow-up questions.
Work directly with UGC creators: brief them, give feedback on drafts, raise the quality bar.
Know our audience’s pains and the product deeply, and make both visible in every video.
Run hook and format tests, read the data (hold rate, watch time, saves, clicks) and decide what to scale. Strategy
Co-own the content strategy with the team: pillars, formats, funnel logic from TOF to BOF.
Define who we’re talking to and what they struggle with, and keep that visible in every video.
Turn product features into content angles that make people care.
Research
Track what’s working on TikTok, Reels and Shorts in our niche every week.
Break down viral videos and competitors’ content into reusable hooks, structures and formats.
Scripts & briefs
Write hooks, scripts and creator briefs that can be filmed without follow-up questions.
Build and maintain a hook library and script templates the team can reuse.
Creators
Brief UGC creators, review drafts and give clear, actionable feedback.
Create reference videos and test tasks for new creators.
Raise the quality bar across the creator network.
Performance
Plan and run hook and format tests.
Analyze hold rate, watch time, saves and clicks, then decide what to scale or cut.
Report weekly on what worked, what didn’t and what we test next.
Ownership
Own the results of the content, not just the output.
What we’re looking for
2+ years in social media marketing, content strategy or short-form video production.
Proven understanding of virality: you can explain why a specific video worked, not just that it did.
Native-level feel for US short-form culture and C1+ written English. You write the way people talk on TikTok, not like a press release.
Marketing fundamentals: ICP, positioning, funnel, messaging.
Experience writing scripts or briefs for creators, UGC or ads.
Comfort with metrics and testing; you make decisions from data, not taste alone.
Ownership: you care about results, not about closing tasks.
Nice to have
Experience creating content yourself (you’ve filmed, edited or run your own account).
Background in a SaaS, AI or creator-economy product.
Experience managing a pool of freelancers or creators.
What we offer
$1,500—2,000/month, depending on experience.
Real influence on strategy from day one, not just execution.
Work at the intersection of AI and the creator economy.
A small team, fast decisions, direct access to founders.
Hiring process
Short intro call.
Test task: a mini content cycle for a real product (pillars, hooks, one creator brief).
Final interview with the team.
To apply, send your CV and one or two examples of content you wrote or strategized, with a line on why it worked.
