User Acquisition Manager
Glinx
- Джерело:
- djinni.co
Що робити
- Develop and execute user acquisition strategies across paid social and search channels, with a strong focus on scalable growth.
- Manage and optimize campaigns throughout the full acquisition cycle — from launch and testing to scaling and performance improvement.
- Analyze campaign, funnel, and revenue data to identify growth opportunities and make data-driven decisions on budgets, targeting, creatives, and traffic sources.
- Work closely with media buyers, analytics, tracking, creative, and finance teams to ensure efficient campaign execution.
- Manage significant monthly advertising budgets and continuously optimize for ROAS, CAC, LTV, retention, and overall profitability.
Що очікуємо
- 3–5+ years of hands-on experience in User Acquisition, Media Buying, or Performance Marketing.
- Strong practical experience with paid social platforms such as Meta, TikTok, Snapchat, and NewsBreak.
- Proven track record of managing and scaling monthly advertising budgets of $100K+.
- Strong analytical skills and the ability to turn performance data into actionable growth strategies.
- Good understanding of key acquisition and revenue metrics, including ROAS, CAC, LTV, retention, ARPU, and ARPPU.
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