User Acquisition Manager
Gismart
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Own the User Acquisition process within the team, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.
- Take a data-driven approach to analyzing campaigns, funnels, and creatives on a daily basis and develop clear “rules of engagement” for advertising campaigns.
- Generate creative ideas in collaboration with SMM, PMM, and GM.
- Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.
- Organize brainstorming sessions and develop marketing hypotheses (creatives, funnels, ad campaigns) with PMM, CMM, and GM.
Що очікуємо
- Experience with paid acquisition on Meta and Google ADS
- Mobile (SKAN) expertise
- Managing $100+K in monthly budgets
- Expertise in subscription models
- Understanding key performance marketing metrics: CPM, CPI, CPA, LTV, ROI, ARPU, etc.
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