SMM Manager

Що робити

Own the channels. Run TikTok, Instagram, YouTube Shorts, Facebook, LinkedIn, Threads/X — the mix is yours to argue for and prove. Publish consistently to an agreed cadence, 4–6 pieces per week minimum.
*Make the content yourself. Script, shoot, edit and caption short vertical video (CapCut / Premiere), plus static and carousel formats (Canva / Figma). This is a hands-on role: we're not big enough for a production team, and briefing an agency for every post won't work.
Turn tax into something watchable. Plain-English explainers, "expenses you're probably missing", deadline countdowns, myth-busting, before/after of a messy year of receipts. If it sounds like an accountant wrote it, it doesn't ship.
Own the calendar around real dates. 31 January Self Assessment, the 5 April year end, quarterly VAT/MTD deadlines and April tax-change announcements are our biggest moments of the year. Plan and produce for them weeks ahead, not in the week itself.
Run the community. Reply to comments and DMs in our voice, and know where the line is: product and content questions are yours, account and money problems get handed to Customer Support within 1 working hour with context attached. Never resolve someone's account issue in a public comment thread.

Fintech, accounting, tax, payroll or personal-finance content experience.
You are or have been self-employed, freelance or a sole trader — you'd be your own target audience.
Paid social experience (Meta / TikTok Ads Manager).
Creator or influencer partnership experience.
Community management in Facebook groups, Reddit or Disc