Senior Web-Analyst

Що робити

• Take full ownership of the web tracking infrastructure, including its architecture, implementation, quality, and further development.
• Build a systematic tracking solution based on GA4, GTM, server-side events, and a proprietary event layer in the DWH.
• Develop and implement a unified UTM-tagging standard across all products, channels, and marketing communications.
• Ensure compliance with tagging standards and maintain high data quality.
• Build transparent funnel analytics.