We are looking for a Senior User Acquisition Manager (Meta/TikTok/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, work hand-in-hand with our Creative and PMM teams, and have direct visibility into growing into the UA Team Lead role as you scale this direction. If you want full ownership over a fast-scaling Social channel and a clear path to leading a team, this is your next challenge.
About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
In this role, you will
Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks
Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication
It's all about you
3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
Experience managing budgets above $300K per month across Social channels
Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
Upper-Intermediate (B2) or higher English proficiency
Would be a plus
Experience with alternative ad networks
Experience automating campaign launches, testing, and reporting across networks with AI tools
Understanding of marketing funnels and performance creative testing principles
Experience with ASO and influencer marketing as additional channels
What we offer
Care and support:
20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
100% medical insurance coverage
Sports and equipment reimbursement
Team building events, corporate gifts, and stylish merch
Financial and legal support
Maternity Recovery Support Allowance
Position retention and support for those who join the Armed Forces of Ukraine
Participation in social initiatives supporting Ukraine
Comfortable working environment:
Work from our Kyiv hub or remotely with a flexibl
