Senior PPC Specialist

Creatio

Що робити

Campaign Management & Optimization: Create, manage, and optimize all digital advertising campaigns, including but not limited to Facebook, Instagram, Google, and LinkedIn. Make decisions about optimizing and stopping campaigns, and coordinate these decisions with stakeholders.
Strategic Planning: Plan and schedule marketing campaigns across different channels and regions. Collaborate with internal teams to develop and execute campaigns effectively, and provide recommendations on personalization and optimization strategies.
Data Analysis & Reporting: Create and deliver reports of KPIs. Measure, monitor, and communicate key metrics, and analyze the effectiveness of campaigns across channels to maximize results and adjust campaign structure when needed.
Paid Ads Strategy Development: Identify new approaches and strategies for paid advertising. Coordinate with management on strategy planning and execution, and implement AI-driven insights to improve ROI and campaign efficiency.
LLM Ads: Launch and optimize advertising campaigns on ChatGPT and other LLM platforms.

Proven experience managing LinkedIn, Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels.
Experience with A/B testing and Google Ads experiments.
Strong proficiency in Google Analytics (GA4).
Experience in the B2B or software development industry is highly preferred.
Ability to launch campaigns from scratch, including pixel implementation and conversion setup.

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