MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.
At MacPaw, we believe humans and technology can reach their greatest potential together.
We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.
Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant — Eney.
We are looking for a Strong Middle Product Manager (Buyer Stream) to join the team behind Setapp — MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.
In this role, your primary focus won’t be tweaking traditional acquisition funnels or UI buttons, as our Marketplace team has that covered. Instead, you will build core Setapp capabilities that enable ecosystem products to seamlessly recommend, license, and deliver software to users.
In this role, you will:
Own the product strategy, vision, and roadmap for the Buyer Stream within Setapp.
Design and scale the logic behind personalized app recommendations to deliver the right software suggestion at the right time.
Define and deliver technical endpoints and capabilities that allow internal sellers to trigger context-aware app recommendations directly within their interfaces.
Manage post-purchase capabilities, including license entitlement, device management, balance tracking, and core user account features.
Work closely with Data, Engineering, and adjacent Product domains to structure event pipelines and user metadata.
Conduct user research, qualitative analysis, and data deep-dives to uncover friction points in recommendation acceptance and license activation.
Prioritize the backlog, write user stories, and facilitate smooth execution with cross-functional engineering teams.
Skills you’ll need to bring:
4+ years of product management experience with Platform, Technical, or Data-heavy SaaS products.
Familiarity with Recommendation Systems and an understanding of how data-driven rules deliver personalized user experiences.
Strong Data Literacy and hands-on comfort with structured or raw data, user event pipelines, and complex metrics.
Practical understanding of Entitlement, subscription lifecycle, billing logic, or token/credit consumption.
Experience driving cross-functional alignment across Engineering, Data, and business stakeholders.
Strong analytical mindset with the ability to translate complex data insights into clear product requirements.
At least an Upper-Intermediate level of English and fluent Ukrainian.
As a plus:
Experience with macOS or desktop applications.
Experience with marketplace or catalog products.
Technical or Data background (e.g., Software Engineering, System Analysis, or Data Analytics).
What we offer:
We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
We are committed to our veterans Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
Hybrid work model Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
Your health always comes first We guarantee medical insurance starting on your fir
