Senior Paid Media Specialist

Що робити

• Collaborate with our agency partner to review Search, Performance Max, Meta, LinkedIn, and brand campaigns, maintaining strict accountability to CPL and CPQL targets
• Direct a six-figure budget across half-year planning cycles: managing allocation, reforecasting, and business cases for scaling or reallocating spend
• Monitor MQL and SQL pipelines against product-specific cost ceilings, taking decisive action when channel performance dips below threshold
• Assess and pitch emerging paid surfaces (incl. comparison platforms, pay-per-lead networks, and new ad channels) to expand acquisition reach
• Execute directly on specialized tests and channels outside agency scope, delivering rapid, in-house turnarounds on high-priority pilots