We’re Applyft— an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of 8 apps in Family Safety, Parental control and AI Spheres.
Now we are looking for a Lead PPC Specialist who will be responsible for managing and leading the Google direction for our new project
What you’ll do:
Plan, launch, and optimize PPC campaigns across Search, Display and pMa
Manage advertising campaigns to drive qualified leads, online sales, and ROAS growth Conduct keyword research and competitor analysis to identify high-converting search opportunities on market
Monitor campaign performance daily and optimize bids, budgets, audiences, and ad creatives to improve CPA and conversion rates
Develop and test ad copy, landing pages, and audience strategies through continuous A/B testing
Implement and maintain conversion tracking using GA 4, GTM and enhanced conversion tracking
Analyze campaign data and prepare performance reports with actionable insights
Manage monthly advertising budgets and ensure efficient allocation across campaigns and product categories
Stay updated on industry trends, algorithm changes, and new features within Google Ads and digital advertising platforms
Your professional qualities:
3+ years of experience as PPC/UA Manager
Experience of working with web funnels for mobile apps
Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
Experience of managing big budgets
Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
Proficiency in Google Sheets / Microsoft Excel
English level — Intermediate
Strong analytical skills with a focus on data-driven decision
Experience of working on multiple projects
Will be a plus:
Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
Experience of working with BI systems
We offer:
Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world
Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
Knowledge sharing: We are glad to share our knowledge and experience in our internal events
English Lessons: We provide corporate English lessons to support your professional and personal growth.
Professional Development: Annual learning budget for courses, training, certifications, and conferences.
Public Holidays: You receive days off according to the official public holidays of your country of residence.
Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.
Hiring process: Recruitment Screen 👉Tech interview 👉 Final interview 👉Reference check 👉Job Offer
Turn your expertise into real impact — be part of our team!
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