Senior / Lead CRM Retention Manager
- Рівень:
- senior
- Джерело:
- djinni.co
Що робити
- Develop and execute CRM and retention strategies aimed at increasing player activity, repeat deposits, LTV, and long-term engagement.
- Manage CRM communications across email, push notifications, web push, SMS, Viber/Telegram, and onsite channels.
- Build, optimize, and scale lifecycle campaigns, including onboarding, activation, reactivation, VIP, churn prevention, winback flows.
- Segment players based on behavior, deposit activity, gaming habits, in/out performance, average deposit, frequency, inactivity period, and other key parameters.
- Develop promotional mechanics and personalized offers for different player segments.
Що очікуємо
- 3+ years of experience in CRM/Retention, preferably in iGaming, social casino, betting, fintech, gaming, or subscription-based products.
- Experience as a Lead, Senior CRM Manager, or Senior Retention Manager will be a strong advantage.
- Strong understanding of key CRM metrics: retention, churn, LTV, ARPU, ARPPU, conversion rate, deposit frequency, and reactivation rate.
- Experience with segmentation, lifecycle marketing, and personalization.
- Hands-on experience with email, push, SMS, Viber/Telegram, onsite, and web push campaigns.
Що пропонуємо
- Understanding of bonus logic, wagering, tournaments, cashback, free spins/free plays, deposit offers, and reactivation mechanics.
- Experience building CRM funnels from scratch.
- Experience with BI dashboards, SQL, or analytics tools.
- Understanding of deliverability, sender reputation, and basic email/push health metrics.
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