Senior Growth Marketing Specialist

Що робити

• Launch performance campaigns from scratch for the US and European markets: Meta, Google, TikTok, Apple Search Ads — from the first dollar spent to scaled budgets.
• Build and defend product unit economics: CAC, LTV, payback, ROAS across various horizons, and contribution margin.
• Set up the attribution stack: MMP, SKAdNetwork / AEM conversion value mapping, Conversions API, and server-side tracking.
• Design and run experiments: creative testing, paywall A/B tests, onboarding variations, pricing tests, and geo-experiments.
• Work on paywall optimization and monetization: structure, introductory offers, trial mechanics, and win-back campaigns.