Senior CRM Manager

Що робити

• Own and drive the end-to-end CRM & Retention strategy for the brand, aligned with business KPIs (LTV, NGR, Retention Rate, Bonus Cost, ROMI)
• Define and continuously optimize player lifecycle strategies (onboarding, activation, retention, reactivation
• Develop and maintain segmentation frameworks.
• Plan and execute CRM calendar (weekly / monthly / event-based: sport, seasonal, local markets)
• Manage setup process of planned and other campaigns along with Operational CRM unit (setup part should be covered by Operational team mainly close to 70%).