Senior Copywriter — iGaming
About the Company
We are hiring for our partner — an early-stage iGaming startup developing two ambitious brands for both crypto and fiat markets.
The team brings 10+ years of hands-on iGaming experience, with a strong track record of building, launching, and scaling products internationally.
This is an opportunity to join the company at an early stage and play a key role in shaping how its brands sound, communicate, and connect with their audiences.
We are looking for a Senior Copywriter with exceptional English writing skills who understands the iGaming industry and knows how to turn ideas, offers, and product features into clear, engaging, and high-converting content.
Position Details
Location: Remote Employment Type: Full-time
What You’ll Do
• Create compelling, high-quality copy for websites, landing pages, promotional pages, banners, campaigns, and other marketing materials. • Develop engaging copy for CRM and lifecycle marketing campaigns, including emails and promotional communications. • Write clear and user-focused content for Customer Support, including FAQs, Help Center articles, and knowledge base materials. • Create and adapt copy for casino promotions, bonuses, tournaments, and special offers. • Develop content and marketing materials for affiliate partners. • Work closely with Marketing, CRM, Product, Design, Affiliate, Customer Support, and Compliance teams to ensure consistent messaging across all touchpoints. • Help define and maintain the brands’ Tone of Voice, messaging principles, and editorial standards. • Adapt messaging to different audiences, markets, products, and communication channels while keeping the brand voice consistent. • Edit and proofread content created by internal teams or external contributors. • Ensure all copy is clear, grammatically accurate, engaging, and commercially effective. • Balance creativity with business objectives, UX requirements, and regulatory constraints. • Continuously improve copy based on performance data, customer feedback, and business goals.
What We’re Looking For
• 5+ years of professional experience in Copywriting, Content Marketing, Content Management, or a similar role. • Strong and proven experience in the iGaming industry is required. • English at C1+ level with exceptional writing, editing, and proofreading skills. • Native-level or near-native written English is a strong advantage. • Excellent command of Polish (C1+), both written and spoken. • A strong portfolio demonstrating high-quality English copy, preferably within iGaming, betting, casino, crypto, fintech, or other performance-driven industries. • Ability to write in different styles — from high-converting marketing copy and promotional messaging to clear UX and informational content. • Strong understanding of brand voice, storytelling, UX writing, and customer journey communication. • Ability to turn complex ideas into simple, engaging, and easy-to-understand copy. • Strong attention to detail and a natural feel for language, tone, grammar, and consistency. • Ability to work independently and manage multiple projects and deadlines in a fast-paced startup environment. • Comfortable collaborating with multiple stakeholders and incorporating feedback without losing the quality or purpose of the copy.
Nice to Have
• Experience writing for newly launched iGaming brands. • Understanding of SEO copywriting and on-page SEO principles. • Experience working with CMS platforms and localization workflows. • Understanding of Responsible Gaming requirements and iGaming regulations. • Experience creating copy with the support of AI-powered content tools. • Experience working with crypto or international Tier 1 markets.
What We Offer
• The opportunity to shape the voice and communication style of two new iGaming brands from the ground up. • A high-impact role with genuine creative ownership. • Direct collaboration with experienced iGaming, Product, Marketing, CRM, Design,
