About the role:
This is the senior copywriter who runs the day-to-day. You’ll own execution across the brand: website, product, campaigns, social, email, sales and institutional materials, and hold the quality bar while we move fast. You’ll work directly with the Creative Director to turn strategy into words that land, and you’ll be the person who keeps the copy pipeline moving without dropping the craft. You’ll write in two registers: a warm, plain-spoken voice for retail, and a sharp, confident, grown-up voice for institutional. You’ll make regulated, compliance-checked copy read like it was written by a human who cares, not a legal disclaimer with a headline on top. If you want to shape how a serious crypto brand sounds, and you like owning the output rather than waiting for direction on every line, this is for you.
What you’ll be doing:
Owning and producing copy across the full brand surface: landing pages, product UX, campaigns, social, email, ads, sales decks, brochures, and institutional one-pagers
Writing in both registers — retail and institutional — and knowing which credentials belong in which room
Running the daily copy operation: taking briefs, managing your own queue and priorities, and keeping work moving through direction, production, review, and publishing
Editing and proofreading everything to a high standard, including longer-form work like scripts, ebooks, and web copy
Holding the tone of voice and brand consistency across every piece, across multiple markets and jurisdictions
Partnering with Design, Product, Business Development, and Compliance to ship work that is both compelling and clean
Turning performance and audience insight into sharper copy — testing headlines and CTAs, and iterating on what actually converts
What you’ll need:
Fluency in English and exceptional writing, editing, and proofreading skills
3+ years in copywriting, content, or advertising, ideally with real ownership of output, not just execution
A strong grasp of both brand and performance writing, and the judgement to know when a piece needs which
The ability to understand business objectives and audience psychology, and write to them
Proven range: high volumes of varied, sharp copy across channels and markets, without the quality slipping
A self-starter who manages their own workload, process, and priorities with minimal hand-holding
Comfort working with a range of stakeholders, from Legal and Compliance to Design and BD
A get-it-done attitude that thrives under real deadlines and a high bar
Nice to have:
Experience in crypto, fintech, payments, or another regulated financial sector
An instinct for writing inside compliance constraints (CySEC, MiCA, MiFID II) without going lifeless
Familiarity with SEO and keyword research
Comfort using AI tools to research and draft, with the human judgement to make the output actually good
A note on how we hire: We’d rather see a portfolio than a perfect CV. Send work you’re proud of — especially anything where you had to make something complex sound simple, or something regulated sound human. We welcome applications from people of all backgrounds and experiences.
