About Paybis
Paybis launched in 2014 with one goal: make crypto accessible to people using payment methods they already trusted. Twelve years later, 8.5 million users across 180+ countries have used the platform, and over $6 billion has moved through it.
We are not a startup figuring out product-market fit. 2025 was our strongest year on record — 266% year-on-year growth, with stablecoins now the overwhelming majority of platform volume. Hundreds of businesses use Paybis infrastructure to handle crypto access, payouts, and financial flows inside their own platforms. What they buy is the accumulated compliance work, payment coverage, and operational reliability we’ve spent a decade building — under MiCA CASP and PI licences.
Someone has to put that story into words a bank’s product committee will act on. That is this role.
About the Role
We are hiring a B2B Content Lead to own the selling materials and supporting content behind our institutional business — everything that helps a bank, EMI, PSP, or exchange decide to build on Paybis infrastructure.
This is not a content-marketing role, an SEO role, or a social media role. This is a pitch-writing role embedded directly with our sales leadership. You will sit in on real deal conversations, hear what institutional buyers ask, and turn it into proposals, decks, and documents that move deals forward. The rest of the content stack — data-driven case studies, industry articles, executive LinkedIn presence — builds on that foundation.
Two things make this role different. First, the industry: fintech and Web3 are converging into one market, and our content has to speak both languages fluently — to a Head of Payments at a neobank and to a crypto-native platform alike. Second, the constraint: we operate under licences across the EU, UK, US, and Canada. What we publish is regulated speech. You will work within a compliance review framework where every external claim is cleared before it ships — and you will help build that framework.
The role has clear room to grow into Head of B2B Content as the function and the team expand.
What You’ll Be Doing
• Creating the selling materials our institutional pipeline runs on — RFP responses, pitch decks, proposals, one-pagers, and due diligence support packs
• Embedding with our CBDO and sales leadership: joining their calls, extracting what deals need, and delivering it proactively — without waiting for a brief
• Supporting the conference circuit — talking points, opening messages, and follow-up materials for the industry events where our deals start
• Building insight-driven content with our data team — turning real client growth stories into data-backed case studies, with at least one flagship case study per quarter
• Producing the broader B2B layer: industry articles, news-response pieces on regulatory developments, landing pages, and LinkedIn content for our commercial leadership
• Running the compliance review workflow with our Compliance team — agreed review timelines, documented sign-off on every external claim, and a maintained library of what we can and cannot say per jurisdiction
• Maintaining a versioned, current, compliance-cleared library of all sales materials — one source of truth, no orphaned PDFs
What We Expect
Must-have
• You have personally created selling materials — RFPs, pitch decks, proposals — for institutional buyers: banks, EMIs, PSPs, exchanges, or equivalent B2B financial audiences
• 4–6+ years of B2B content experience in fintech, payments, or crypto, with content shipped through compliance or legal review — you know how licensed entities publish
• You understand both converging industries — fintech and Web3 — and can place a product in the market narrative, not just describe its features
• Analytical mindset — you can work with a data team, ask the right commercial questions, and turn numbers into content an institutional buyer trusts
• Proactive, low-friction working style — you merge into a sales
