Retention specialist LATAM
- Джерело:
- djinni.co
Що робити
- 1. Build VIP Strategy & Segmentation from Scratch
- Develop a comprehensive retention strategy with a strong focus on VIP and High-Value players.
- Design the VIP program structure (VIP tiers), qualification criteria, and exclusive player benefits.
- Create advanced customer segmentation, from new players to potential High Rollers, including churn-risk identification.
- 2. Personalized VIP Service & Communication
Що очікуємо
- Proven experience working with the LATAM market, including understanding of player behavior, local payment methods, and regional VIP customer specifics.
- 3+ years of experience in the iGaming industry in positions such as VIP Retention Manager, VIP Account Manager, or CRM Manager, with a strong focus on High-Value players.
- Deep understanding of VIP player psychology and customer lifecycle within online gambling and sports betting.
- Hands-on experience with CRM, CDP, and ESP platforms, as well as messaging channels used for direct customer communication.
- Strong analytical skills, including advanced Excel (Pivot Tables, VLOOKUP/XLOOKUP) and experience with Power BI or Tableau.
Що пропонуємо
- Experience working with both LATAM and Asian markets (especially India and Bangladesh).
- Experience designing and launching VIP Clubs or VIP Loyalty Programs from scratch.
- Experience working in an Agile environment.
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