Retention specialist
- Джерело:
- djinni.co
Що робити
- Plan the promotional and communication calendar;
- Create and test customer segments, determining which customers to retain or reactivate and how;
- Launch end-to-end promotional and bonus campaigns;
- Prepare technical briefs for marketing content, including banners, emails, and copy;
- Manage customer communications across multiple channels: SMS, email, push notifications, call center, and in-app messaging;
Що очікуємо
- Experience working with ESP, CRM, and/or CDP platforms; knowledge of Smartico would be a plus;
- Understanding of marketing and retention mechanics in the betting and iGaming industries;
- Strong analytical skills and experience with Power BI or Tableau;
- Advanced Excel skills are required, including VLOOKUP and PivotTables;
- Ability to analyze and segment customer databases and identify growth opportunities;
Що пропонуємо
- Previous experience in betting and/or iGaming;
- Experience working in an Agile environment;
- Strong Excel reporting skills and the ability to create clear, visually appealing, and useful reports;
- Basic understanding of statistics and probability theory;
- A good eye for design and the ability to distinguish high-quality content from poor-quality content and provide clear feedback for revisions.
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