Retention Manager

Що робити

• Plan, launch, and optimize promotional, lifecycle, and informational campaigns across Email, in-app, Push Notifications, and SMS channels.
• Build audience segments based on player behavior, engagement, lifecycle stage, and campaign objectives.
• Create, edit, and maintain communication templates, including basic HTML adjustments (CTAs, links, images, logos, and layouts).
• Monitor campaign performance and analyze key metrics, including delivery rate, open rate, CTR, conversion, engagement, and revenue impact.
• Run A/B tests and continuously optimize campaigns based on performance data.