Retention Manager (Tir 1)
- Джерело:
- djinni.co
Що робити
- Develop and implement customer segmentation and remarketing strategies to increase engagement, retention, and customer lifetime value.
- Plan, launch, and optimize email marketing and CRM campaigns, including promotional and lifecycle communications.
- Develop and execute customer retention and engagement strategies aligned with the company’s marketing and financial objectives.
- Prepare promo plans and communication strategies for promotional events and key marketing initiatives.
- Create clear and detailed technical briefs for designers and copywriters, ensuring consistent and effective campaign execution.
Що очікуємо
- 1+ year of professional experience in Retention, CRM, or Lifecycle Marketing.
- Strong customer-first mindset with a focus on building long-term customer relationships.
- Excellent analytical and strategic thinking skills with a strong data-driven approach.
- Hands-on experience with CRM platforms such as Customer.io, Optimove, Xtreme Push, or similar tools.
- Understanding of CRM processes, including trial, onboarding, engagement, and retention journeys.
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