Retargeting Specialist
- Джерело:
- djinni.co
Що робити
- Set up, manage, and optimize retargeting campaigns across different player audience segments.
- Launch and scale campaigns using traffic sources such as Facebook Ads, TikTok Ads, and advertising networks (ad networks), selecting the most effective channels.
- Configure tracking, attribution, and event measurement, including CAPI, Server-Side GTM, dataLayer, and conversion deduplication.
- Segment audiences based on LTV, deposit activity, GEO, and user behavior.
- Conduct A/B testing of creatives, offers, and campaign strategies for different audience segments.
Що очікуємо
- 1–2+ years of experience in performance marketing, including at least 6 months of hands-on retargeting experience.
- Proven experience with at least one paid traffic source, such as Facebook Ads, TikTok Ads, or advertising networks, supported by successful performance cases.
- Solid understanding of attribution and tracking, including Meta Pixel, CAPI, postbacks, and trackers such as Keitaro, Binom, or Voluum.
- Experience in the gambling, betting, or iGaming industry is a strong advantage.
- Strong analytical skills with the ability to optimize campaigns based on performance metrics.
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