Product Marketing Manager (Radiotech)

Gismart

Що робити

Own funnel performance end-to-end: visit → quiz/onboarding → paywall → checkout → post-purchase upsells → app install → email lifecycle.
Own and report CR2Pay and predicted LTV as core KPIs. Design, launch, and interpret A/B tests grounded in product/user hypotheses (not just cosmetic tests).
Personalize and tailor funnels by user segment/intent.
Manage web funnel infrastructure across 2 web-builders (Web2Wave, Funnel Lab), coordinating technical implementation with front-end/back-end developers.
Own and continuously improve email marketing communications (consent, lifecycle, win-back, and cancellation flows) in collaboration with the email marketer.

2+ years in Product Marketing / Growth / CRO for web funnels or subscription products.
Proven track record of measurable core-metric uplifts (CR2Pay, LTV, ARPU) tied to specific, documented hypotheses — not just “ran tests.”
Hands-on experience with web funnel builders (Web2Wave, Funnel Fox, ClickFunnels, Unbounce, or similar) or comparable no-code/low-code funnel infrastructure.
Working knowledge of A/B testing methodology: hypothesis design, statistical significance, segmentation, sequential/parallel test management.
Experience with email/CRM lifecycle tools (Reteno or similar) — consent flows, triggered sequences, win-back, cancellation.

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