Performance Marketing Specialist
- Джерело:
- djinni.co
Що робити
- Launch, manage and optimize campaigns in Meta Ads and Google Ads.
- Work with prospecting, retargeting, lookalike and warm audiences.
- Manage Google Search, Shopping / Performance Max, brand and non-brand campaigns.
- Optimize campaigns for purchases and revenue, not only traffic or engagement.
- Analyze CAC, CPA, ROAS, CTR, CPM, CPC, CVR and traffic quality.
Що очікуємо
- Hands-on experience managing paid campaigns for e-commerce or DTC brands.
- Strong practical experience with Meta Ads and Google Ads.
- Experience with Google Search, Shopping / Performance Max, remarketing and brand/non-brand campaigns.
- Understanding of paid social and paid search funnels.
- Ability to work with CAC, ROAS, AOV, LTV and conversion rate.
Що пропонуємо
- Experience in beauty, haircare, fashion, wellness or premium consumer brands.
- Experience working with UGC and influencer creatives.
- Experience with Shopify, GA4, Google Tag Manager and Meta Pixel.
- Understanding of CRO and customer journey optimization.
- Experience with TikTok Ads.
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