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Performance Marketing Specialist

Джерело:
djinni.co
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Що робити

  • Launch, manage and optimize campaigns in Meta Ads and Google Ads.
  • Work with prospecting, retargeting, lookalike and warm audiences.
  • Manage Google Search, Shopping / Performance Max, brand and non-brand campaigns.
  • Optimize campaigns for purchases and revenue, not only traffic or engagement.
  • Analyze CAC, CPA, ROAS, CTR, CPM, CPC, CVR and traffic quality.

Що очікуємо

  • Hands-on experience managing paid campaigns for e-commerce or DTC brands.
  • Strong practical experience with Meta Ads and Google Ads.
  • Experience with Google Search, Shopping / Performance Max, remarketing and brand/non-brand campaigns.
  • Understanding of paid social and paid search funnels.
  • Ability to work with CAC, ROAS, AOV, LTV and conversion rate.

Що пропонуємо

  • Experience in beauty, haircare, fashion, wellness or premium consumer brands.
  • Experience working with UGC and influencer creatives.
  • Experience with Shopify, GA4, Google Tag Manager and Meta Pixel.
  • Understanding of CRO and customer journey optimization.
  • Experience with TikTok Ads.

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