Performance and Growth Marketing Manager
- Джерело:
- djinni.co
Що робити
- Paid Acquisition (The Core of the Job)
- End-to-end campaign management: Structure, targeting, budgets, and bidding across Meta and TikTok Ads.
- Segmented scaling: Build and run targeted campaigns by trade, not one blended campaign. Each trade is a different audience with different language, pain points, and unit economics.
- Niche growth: Actively grow volume in our smaller, harder-to-reach trades where audiences are narrower and creative needs to be highly specific.
- Creative testing pipeline: Drive a constant hypothesis-test-iterate loop. We expect a steady flow of new concepts and variants, not just one "hero ad."
Що пропонуємо
- Experience with Amplitude, Mixpanel, or a similar product analytics tool.
- Subscription experience (trials, paywalls, freemium conversion, churn).
- Experience marketing to trades, blue-collar, or vocational audiences.
- Hands-on editing skills (CapCut, Canva, Premiere, or similar).
- Experience with Google Ads, SEO, or email lifecycle as a secondary channel.
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