Paid Media Role / Ads
- Джерело:
- djinni.co
Що робити
- Plan, launch, and manage paid search and paid social campaigns across Google Ads, Meta, and LinkedIn, including search, display, and Performance Max.
- Own campaign structure, audience targeting, keyword research, and bidding strategy across several client accounts at once.
- Set up and maintain conversion tracking and attribution through GA4, Google Tag Manager, platform pixels, and HubSpot, so spend ties back to actual results.
- Manage budgets and pacing across accounts, and optimize continuously based on what the data is telling you.
- Run A/B tests on creative, copy, and audiences, working with our designers and copywriters to feed the winners.
Що очікуємо
- Demonstrable experience managing both paid search (Google Ads) and paid social (Meta and LinkedIn)
- Strong grasp of campaign structure, bidding strategies, audience targeting, and keyword research
- Comfort setting up and reading conversion tracking and attribution through GA4, Google Tag Manager, and pixels, ideally with HubSpot
- The ability to read data and make decisions, not just pull a report and call it insight
- Fluency with AI tools and platform automation as accelerators, paired with the judgment to know when not to trust them
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