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Meta Marketing Specialist (U.S. HealthTech / Longevity Platform)

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djinni.co
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Що робити

  • Video Production & Micro-Editing: Work with raw video footage—cutting, editing, formatting, and adding clean, accurate subtitles to produce high-converting short-form videos (Reels, Stories, Feed) for Meta Ads.
  • Campaign Strategy & Setup: Build, launch, and manage direct-response Facebook & Instagram campaigns tailored to U.S. health/longevity target audiences.
  • Ad Copywriting & Creative Execution: Draft punchy ad copy and design engaging visual concepts (images, video hooks, carousels) that communicate complex scientific concepts clearly.
  • Audience Targeting & Funnel Management: Segment and test audiences (custom, lookalike, retargeting, interest-based) and ensure tracking via Meta Pixel and Conversions API (CAPI).
  • A/B Testing & Optimization: Continuously test video hooks, headlines, CTAs, and landing pages to reduce CAC and maximize ROAS.

Що очікуємо

  • Video & Technical Skills
  • Hands-on Video Editing: Experience with video editing software/apps to slice video, format aspect ratios, and generate accurate captions/subtitles.
  • Proven Meta Ads Expertise: Minimum 2+ years of hands-on experience managing direct-response ad budgets on Meta Ads Manager (D2C, health-tech, or consumer products).
  • Tracking & Analytics: Solid understanding of Meta Pixel, Conversions API (CAPI), and basic funnel attribution.
  • Key Personal Traits (Soft Skills)

Що пропонуємо

  • Experience in HealthT

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