Ever wanted to run Meta Ads campaigns where performance actually matters - generating high-quality leads, driving conversions, and scaling campaigns that deliver real results?
Where your decisions directly impact ROI, not just clicks and impressions?
Where you’re not just launching ads - you’re testing, optimizing, and scaling campaigns in a highly competitive performance marketing environment?
If you know how to turn Meta Ads into a predictable lead generation channel and have experience with casino or iGaming offers, this role is for you.
About the Company
We are an international marketing company focused on performance-driven growth across multiple geographies.
We don’t chase vanity metrics. We build campaigns designed to generate measurable results and profitable growth.
Our team works across different traffic sources, funnels, and offers, constantly testing new approaches and optimizing performance to unlock new growth opportunities.
The Role
We’re looking for a Meta Ads Specialist with strong hands-on experience in Facebook and Instagram advertising, lead generation, and performance marketing.
This is not an entry-level role. We’re looking for someone who knows how to build campaigns from the ground up, optimize performance based on data, and scale successful strategies.
Experience with casino and iGaming offers is a strong advantage. You should understand how to work with competitive offers, test different approaches, and focus on lead quality and campaign profitability.
What You’ll Do
Launch & Manage Campaigns
Create, launch, and manage Meta Ads campaigns across Facebook and Instagram.
Build lead generation campaigns focused on acquiring high-quality leads.
Manage campaign performance and budgets with a strong focus on ROI and CPL targets.
Monitor delivery and troubleshoot performance issues.
Optimize & Scale
Test creatives, audiences, targeting strategies, and campaign structures.
Analyze performance metrics, identify winning combinations, and scale successful campaigns.
Optimize campaigns to improve lead quality, reduce CPL, and increase overall profitability.
Make fast, data-driven decisions to improve campaign performance.
Work with Data & Tracking
Monitor key performance indicators, including CPL, CPA, conversion rates, and ROI.
Work with Meta Pixel, conversion tracking, and analytics tools to measure campaign effectiveness.
Identify performance trends and opportunities for further optimization.
Ensure campaign decisions are based on reliable data and business results.
Drive Performance & Growth
Continuously experiment with new creatives, audiences, and campaign strategies.
Identify opportunities to improve acquisition efficiency and scale lead generation.
Apply performance marketing best practices to achieve sustainable results.
Stay up to date with Meta Ads platform changes, advertising policies, and optimization techniques.
What You Bring
Proven hands-on experience managing and scaling Meta Ads campaigns.
Strong background in lead generation and performance marketing.
Experience optimizing campaigns for CPL, CPA, conversion rates, and ROI.
A solid understanding of campaign structures, audience targeting, retargeting, and scaling strategies.
Practical knowledge of Meta Pixel, conversion tracking, and analytics.
Experience testing creatives and audiences to identify profitable campaign combinations.
Casino/iGaming experience is a major plus.
Strong analytical thinking, ownership, and a results-driven mindset.
Ability to work independently, troubleshoot issues, and make decisions based on data.
What You Get
Performance-Driven Environment: Work with a team focused on measurable results, optimization, and growth.
Real Impact: Your decisions directly influence campaign performance and lead generation outcomes.
Room to Scale: Explore new strategies, test different approaches, and unlock growth opportunities.
International Team: Collaborate with marketing professi
