Marketing Lead

Що робити

• Define the company’s positioning and ICP;
• Build WebbyLab’s positioning so it stands out from a typical “just another outsourcing vendor”;
• Develop a separate sales strategy for two directions — outsourcing services and the company’s own products — since they have different ICPs, value propositions, and buyer journeys;
• Own the content strategy: technical articles, case studies, lead magnets;
• Work on SEO and new approaches to optimizing content for AI search;