We're looking for a Marketing Generalist who can discover new commercial opportunities and turn them into measurable growth initiatives.
This is a builder role for someone who enjoys working with uncertainty, challenging existing approaches, and moving quickly from an initial insight to a real market test. You will work at the intersection of marketing, business development, technology, and AI to help us reach international clients and create new sources of demand.
Your success will be measured not by the number of activities completed, but by the quality of insights generated, experiments validated, and opportunities created for the business.
WHAT YOU WILL OWN:
Develop a deep understanding target industries, buyer needs, services, expertise, and competitive advantages;
Identify promising market segments, client problems, and opportunities for positioning existing or new service offerings;
Create value propositions and campaigns that make complex software solutions relevant and understandable to business decision-makers;
Build and manage a continuous pipeline of growth ideas, selecting the most promising ones for validation;
Design and execute lean marketing experiments across content, search, paid channels, partnerships, and other acquisition opportunities;
Use AI and automation to accelerate market research, campaign production, personalization, analysis, and testing;
Define clear success criteria for every initiative and translate results into practical business decisions;
Develop repeatable playbooks based on successful experiments and discontinue activities that do not show sufficient potential;
Engage internal experts from Engineering, Delivery, R&D, Sales, and leadership to turn company knowledge into strong market-facing initiatives;
Connect marketing efforts with qualified conversations, sales pipeline, and new business opportunities.
WHAT SUCCESS LOOKS LIKE:
Company has a consistent flow of relevant, well-prioritized growth experiments;
Marketing decisions are supported by data, customer insights, and real market feedback;
New messages and offers clearly communicate the business value company expertise;
Successful initiatives evolve into scalable customer acquisition approaches;
Marketing contributes directly to qualified leads, sales opportunities, and signed contracts.
WHAT YOU BRING
Experience in B2B growth, demand generation, or digital marketing, preferably within technology, professional services, or another complex industry;
A track record of independently taking marketing initiatives from research and planning to launch and evaluation;
Practical understanding of customer acquisition through content, SEO/AEO, paid campaigns, analytics, and lead-generation activities;
Strong commercial judgment and the ability to connect marketing decisions with customer needs and revenue potential;
Excellent communication and storytelling skills, especially when working with complex technical or business topics;
Hands-on experience applying AI tools to research, content, automation, analytics, or campaign development;
Confidence working in an environment where priorities may evolve and ready-made solutions are not always available;
The ability to bring structure to ambiguity, make decisions, and maintain momentum without constant supervision;
A habit of learning quickly, testing assumptions, and openly communicating both successful and unsuccessful results;
Upper-Intermediate or higher English proficiency.
