Link Building Specialist is a key member of our SEO team, responsible for driving the project's link building strategy and contributing to its overall growth. We’re looking for a highly organized and proactive specialist who can independently manage link building processes, make data-driven decisions, and consistently deliver high-quality results.
Our ideal candidate has solid hands-on experience in link building, a strong understanding of SEO fundamentals, and a strategic mindset. You should be confident working independently, analyzing data, identifying growth opportunities, and taking ownership of your projects from planning to execution.
Experience across the broader SEO process will be a strong advantage, as we value specialists who can see the bigger picture and contribute beyond their core area of expertise.
Primary Responsibilities:
Analyze competitors' backlink profiles and use the findings to build a data-driven link building strategy and shape the project's backlink profile;
Identify high-quality link building opportunities according to predefined criteria;
Launch outreach campaigns and communicate with webmasters to negotiate and secure new link placements;
Build a diverse link profile through crowd marketing, directories, Web 2.0 platforms, and guest posts;
Hunt for valuable expired (dropped) domains with a strong backlink history;
Work with the Semantic Core: understand how it is created and how it works;
Choose anchor lists for different pages, taking each page's specifics into account;
Spot new growth opportunities for the project;
Come up with new creative link-building tactics and approaches;
Track project performance and results, and adjust the strategy based on what the data shows;
Take part in strategic discussions and brainstorms: after all, you're going to be a rockstar marketer one day, which is impossible without strategic vision and the ability to generate ideas;
Learn A LOT of new things.
