Influencer Manager

Що робити

Build the roster. Find, pitch and sign creators whose audience is self-employed: freelancers and creatives, side-hustle and gig-economy channels, online sellers, tradespeople, small business and personal-finance creators, and accountant/bookkeeper creators. Target: 30+ active partners in year one, weighted toward mid- and micro-tier where trust and conversion are highest.
Own the commercials. Negotiate flat fee, affiliate/revenue-share or hybrid deals, manage the creator budget line, and defend it with numbers rather than screenshots of view counts.
Run the tracking properly. A unique code or deep link per creator, attributed through to install, sign-up and first paid subscription (AppsFlyer / Adjust / Branch or equivalent), with monthly payout reconciliation agreed with Finance.
Own the numbers. Cost per install, cost per paying subscriber, code activation rate, 90-day retention of creator-sourced users, and blended payback period. Weekly reporting, and the discipline to end partnerships that don't convert — including ones with impressive audiences.
Brief, don't script. Give creators the message, the proof points and the boundaries, then let them say it in their own words. Reject anything that reads like an ad script — this audience switches off instantly.

Fintech, accounting, tax or personal-finance product experience.
Existing relationships with UK freelance, business or finance creators, or with talent agencies.
Experience with app install attribution a