Head of Retention (Igaming)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Own and execute the overall marketing strategy across all acquisition and retention channels
- Lead CRM, Affiliate Marketing, Organic Marketing, Social Media, Digital Marketing, and Brand Marketing initiatives
- Build, manage, mentor, and scale the marketing team
- Develop marketing processes, reporting structures, and operational frameworks
- Analyze channel performance and allocate budgets based on ROI and business impact
Що очікуємо
- This is a highly strategic yet hands-on leadership role responsible for building a world-class CRM organization across multiple betting brands. You will define the retention strategy, optimize the customer lifecycle, lead CRM operations, and drive measurable improvements across engagement, reactivation, loyalty, and customer lifetime value.
- You will work closely with the CEO, Product, Affiliate, Marketing, CRM teams to ensure every customer interaction is personalized, automated, data-driven, and commercially effective.
- This role is ideal for someone who has built or significantly scaled CRM and retention functions within an iGaming or Betting business.
- GOALS FOR THE FIRST 90 DAYS
- Conduct a full audit of current marketing operations, team structure, channels, and performance
Схожі вакансії
З блогу Trackr
Усі статті →
Знайдено через trackr.help/jobs · Канал: @trackrhelp · Бот для персональних сповіщень: @trackrhelpBot