Head of Media Buying (Dating)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Develop and execute the overall media buying strategy across multiple paid acquisition channels.
- Lead, mentor, and grow a high-performing Media Buying team.
- Own the full campaign lifecycle - from launch to continuous optimization and scaling.
- Analyze campaign performance and make data-driven optimization decisions to maximize ROI, ROAS, and profitability.
- Identify performance bottlenecks and optimize targeting, bidding strategies, creatives, placements, funnels, and budgets.
Що очікуємо
- 4+ years of experience in performance marketing/media buying.
- 2+ years of experience leading media buying teams.
- Strong hands-on experience with Native Ads, Facebook, Google, TikTok, DSPs, or other paid traffic sources.
- Proven track record of scaling profitable acquisition campaigns.
- Deep understanding of attribution, tracking, analytics, and performance metrics.
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