Head of CRM (iGaming)
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- CRM Strategy & Leadership
- Develop and execute a comprehensive CRM strategy aligned with business objectives.
- Lead, mentor, and scale a high-performing CRM team.
- Establish CRM processes, performance standards, and best practices.
- Drive innovation, automation, and continuous improvement across CRM operations.
Що очікуємо
- 3+ years of experience in CRM leadership roles within the B2C iGaming industry.
- Proven experience developing and executing CRM and retention strategies for online casino and/or sportsbook products.
- Strong understanding of player lifecycle management, segmentation, personalization, and loyalty programs.
- Demonstrated success in improving retention, LTV, reactivation, and player monetization.
- Experience managing and developing CRM teams.
Що пропонуємо
- Experience working with LATAM, Asian, or other international iGaming markets.
- Experience scaling CRM operations across multiple GEOs and brands.
- Knowledge of VIP management and high-value player retention strategies.
- Experience with advanced CRM automation, predictive analytics, and AI-driven personalization.
- Additional foreign languages.
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