Own B2B marketing end-to-end and turn ad-hoc activity into a systemic growth engine that measurably grows new clients. You’ll set strategy, lead the lead-gen team, and report ROI straight to the Founder — full autonomy, zero corporate bureaucracy.
Insoftex is an established software development company entering a new scaling phase — and we’re looking for a marketing leader to build the engine that powers it. Today, marketing runs on ad-hoc tasks. Your job is to replace that with a coherent growth strategy that directly, measurably grows the number of new clients.
This is a build-and-own role. You’ll redesign how marketing works here, establish a steady pipeline of high-quality opportunities, and take full ownership from positioning through execution and team management. You report to the Founder, define strategy with real autonomy, and lead the existing lead-generation team as it grows.
What you’ll do
Develop and execute a comprehensive B2B marketing strategy focused on sustainable customer acquisition
Lead the lead-generation team and lift funnel conversion rates
Own the full arc — market analysis, positioning, execution, and team management
Build robust analytics that measure marketing ROI, and report data-driven results to leadership
Hire, manage, and integrate the specialists needed to hit growth targets
Why this role is exciting
You partner directly with the Founder, which means fast decisions, genuine backing for your ideas, and no corporate bureaucracy slowing you down. You set the strategy with full autonomy while managing and expanding a lead-generation team that’s already in place. If you want to build a marketing function rather than inherit one, this is it.
What we’re looking for
4+ years in B2B IT marketing with a clear focus on customer acquisition and lead generation
Proven track record rebuilding or scaling a marketing function from the ground up
Entrepreneurial mindset — you operate autonomously and own strategic results, not just tasks
Deep, hands-on command of modern B2B marketing — ABM, SEO, and PPC
Fluent use of AI tools to optimize workflows and scale output
Comfort building analytics and reporting that tie marketing spend to pipeline and ROI
Upper-Intermediate to Advanced English
Nice to have
Experience marketing software development or IT services to founders, CTOs, and technical buyers
Background hiring and managing a small marketing or lead-gen team
Familiarity with GEO/AEO — positioning content to be found and cited by AI answer engines
What you’ll get
Full autonomy in decision-making — you define the strategy and own the outcome
Direct partnership with the Founder — quick decisions, real support for your ideas, zero bureaucracy
Direct, visible impact on business growth and how the brand evolves
Flexible working hours, fully remote
Competitive, negotiable compensation based on your expertise
A team that values quality and innovation over busywork
