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Gamification Product Lead

Рівень:
lead
Джерело:
djinni.co
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Що робити

  • Gamification Product Ownership
  • Own the gamification direction across multiple brands and GEOs.
  • Design, launch and optimise gamification mechanics based on business and product goals.
  • Build and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies.
  • Develop and improve mechanics such as tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes.

Що очікуємо

  • 3+ years of experience in Gamification, LiveOps, CRM, Retention or Product roles within iGaming.
  • Hands-on experience designing, configuring and launching casino and/or sportsbook mechanics, including: tournaments, missions, challenges, lotteries and prize draws, loyalty programmes, prize, drops, wheels and loot boxes.
  • Strong understanding of: bonus structures, wagering requirements, tournament logic, loyalty progression, gamification psychology, player engagement and retention mechanics.
  • Experience with a leading gamification or CRM platform such as Smartico, Optimove Gamify, Fast Track or a comparable solution.
  • Strong analytical skills and the ability to independently evaluate gamification performance and ROI.

Що пропонуємо

  • Experience running A/B tests on promotional mechanics and engagement campaigns.
  • Experience working across multiple brands and GEOs.
  • Knowledge of Tier 1 player behaviour and market specifics.
  • Experience with sportsbook bonus and cross-sell mechanics.
  • Experience working directly with casino game providers.

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