Svitla Inc. is looking for a Digital Marketing & Content Specialist who loves turning complex ideas into content that actually resonates with B2B decision-makers. This is a hands-on role where you’ll own the full content lifecycle — from spotting a great topic and interviewing subject-matter experts to writing, editing, optimizing, and publishing the final piece.
Market Focus: Australia
Schedule: 7:00 AM start (to overlap with Australian business hours)
What You’ll Do
Content Strategy & Production
Own the end-to-end content process: research, SME interviews, outlining, writing, editing, and publishing.
Write articles, thought leadership pieces, case studies, service pages, and landing pages.
Interview Australian business leaders and technical specialists to turn their expertise into engaging content.
Translate complex technology and business topics into clear materials for both C-level and technical audiences.
Adapt tone and messaging for the Australian market while staying true to the company’s brand voice.
Maintain a consistent publishing schedule aligned with the editorial calendar.
Collaborate with marketing, design, development, and Australian stakeholders to move projects from idea to publication.
SEO & Website Content Optimization
Conduct keyword, competitor, and content gap research to identify new content opportunities.
Optimize content for SEO — structure, metadata, internal linking, and readability.
Create and update website pages via the CMS.
Continuously improve existing content based on performance data and market shifts.
Paid Digital & Performance Reporting
Set up and manage paid campaigns across Google Search, LinkedIn, and Meta.
Write campaign messaging, ad copy, and landing page content.
Configure and maintain conversion tracking across websites and ad platforms.
Monitor performance and prepare regular reports with actionable recommendations.
What We’re Looking For
3+ years of experience in B2B content writing, content marketing, or a combined content/digital marketing role.
Exceptional English writing and editing skills for an international business audience.
A strong portfolio — articles, case studies, service pages, landing pages, or thought leadership content.
Proven ability to independently research, write, edit, and publish long-form content.
Experience interviewing business leaders or subject-matter experts.
Ability to make complex technical topics genuinely clear and interesting.
Solid understanding of SEO fundamentals — keyword research, search intent, on-page optimization.
Experience working with a CMS.
Strong organizational skills — comfortable juggling multiple content projects at once.
Ability to work independently within an agreed strategy, across teams and time zones.
Nice to Have
Working knowledge of Google Ads, LinkedIn Campaign Manager, or Meta Ads Manager.
Experience with web analytics, conversion tracking, and performance reporting (GA4, Google Tag Manager).
Background writing for IT services, software development, AI, cloud, or data industries.
Experience writing for Australian audiences or familiarity with the Australian market.
Understanding of B2B lead generation funnels and long sales cycles.
Experience producing technical case studies based on SME interviews.
Experience managing paid search or paid social campaigns for B2B companies.
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