CRM / Retention Lead

Що робити

• Build and lead the CRM and Retention function from the ground up.
• Develop and execute customer retention strategies across online casino products.
• Create customer lifecycle journeys, automated campaigns, and retention programs.
• Design and manage segmentation strategies based on player behavior, activity, value, and risk profiles.
• Plan and execute multi-channel CRM campaigns through Email, SMS, Push Notifications, In-App Messaging, and other communication channels.