We are looking for a CRM Manager to become a valued member of our dynamic team. As a CRM Manager, you will play a pivotal role in nurturing and retaining our existing customer base while driving sustained growth and profitability. If you are a highly motivated individual with a passion for customer relationship management and a proven track record of driving successful retention strategies, we invite you to join our team and make a significant impact on our company's growth trajectory.
HOW YOU WILL MAKE AN IMPACT
Own and manage the CRM promo calendar and campaign planning
Campaign management: emails layout, materials preparation
Design and execute multi-channel campaigns (Email, Web Push, In-app)
Set up and optimize campaigns in Smartico and Customer.io
Build, scale, and optimize CRM flows and users’ lifecycle
Drive segmentation strategy and personalization logic
Collaborate with cross-functional teams and manage task delivery
Monitor, analyze, and continuously improve campaign performance (OR, CTR, deliverability, LTV)
Establish and maintain reporting frameworks and weekly performance insights
Ensure CRM activities align with overall business and revenue goals
WHAT WILL HELP YOU SUCCEED IN THE ROLE
Strong hands-on experience with Customer.io (campaigns, segmentation, automation)
Strong hands-on experience with Smartico (gamification)
Proven experience in CRM strategy and lifecycle management
Solid understanding of segmentation, retention mechanics, and user behavior
Experience running data-driven campaigns and performance optimization
Ability to work with large datasets and translate insights into actions
English level B2 or higher
Nice to Have
Experience in iGaming / betting
Knowledge of email deliverability and infrastructure (ESP, domains, IPs)
Experience with A/B testing and experimentation frameworks
Basic knowledge of SQL or analytics tools
HOW WE WILL KEEP YOU SMILING
Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
Unlimited vacation days and paid sick leave—because your rest matters.
A competitive compensation that truly reflects your skills and expertise.
Employee referral bonus and gifts to celebrate your special occasions.
50% financial support for learning expenses to supercharge your professional growth!
A positive atmosphere where you always feel respected and truly belong.
Inspirational team-building activities that turn colleagues into best friends.
Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
Co-working space reimbursement to save your nerves from always working from home :)
