Let’s Start With a Hello We’re looking for a CRM Manager to own and grow CRM activities across Casino and Sportsbook. You’ll work with player data, lifecycle journeys, bonus mechanics, and CRM campaigns to drive Retention, Reactivation, LTV, and sustainable player value.
Who We Are We’re a fast-paced Gambling / Betting product where CRM is a key growth driver. Our approach is data-driven, experiment-focused, and closely connected to Product, Analytics, Marketing, VIP, and Development.
What You’ll Be Doing
Develop CRM strategy focused on Retention, Reactivation, LTV, and Churn reduction.
Build player segmentation based on behavior, deposits, preferences, lifecycle, and value.
Create Customer Journeys and automated flows: Welcome, FTD → Repeat Deposit, Retention, Reactivation, Churn Prevention, VIP.
Launch and optimize Email, Push, In-app / onsite campaigns.
Develop and manage Casino & Sportsbook bonus mechanics: Free Spins, Free Bets, Cashback, Deposit / Reload Bonuses.
Monitor wagering requirements, eligibility, bonus costs, and promo performance.
Analyze CRM funnels and key metrics: FTD, R2D, Retention, Churn, LTV, GGR, NGR, Deposits, Bet Amount, OR, CTR, CR.
Build hypotheses and run A/B tests across campaigns, offers, and segments.
Identify growth opportunities and turn data into actionable CRM improvements.
Collaborate with Product, Analytics, Marketing, VIP, Design, and Development.
What Makes You a Great Fit
5+ years of CRM / Retention experience in Gambling / Betting.
Middle+ / Senior level with strong ownership and independence.
Strong understanding of Casino, Sportsbook, player lifecycle, Retention, Churn, and LTV.
Hands-on experience with bonus mechanics and wagering requirements.
Experience with segmentation, Customer Journeys, trigger campaigns, and CRM channels.
Strong understanding of GGR, NGR, FTD, R2D, LTV, Retention, Bonus Rate, and other key metrics.
Strong analytical skills and confident Excel / Google Sheets knowledge.
Experience with A/B testing and experiment design.
High attention to detail and a proactive mindset.
Knowledge of major sports events is a plus.
What’s In It for You
High-impact role with direct influence on player retention and revenue.
Full ownership of CRM processes and room to implement your ideas.
Fast-paced Gambling / Betting environment with a strong data-driven culture.
Close collaboration with experienced Product, Analytics, Marketing, and VIP teams.
Let’s Wrap It Up If you see CRM as more than emails and clicks — and know how to turn player behavior, data, and smart mechanics into business growth — we’d love to hear from you.
