CRM and Retention Team Lead
- Рівень:
- lead
- Джерело:
- djinni.co
Що робити
- Define and execute the overall CRM and Retention strategy across all products and markets.
- Own customer lifecycle management from onboarding through retention, reactivation, and VIP engagement.
- Develop segmentation, personalization, and automated customer journeys.
- Drive retention, engagement, customer lifetime value (LTV), and player profitability.
- Create and optimize multi-channel communication strategies across Email, SMS, Push, In-App Messaging, Telegram, WhatsApp, and other CRM channels.
Що очікуємо
- 3+ years of CRM and Retention experience within iGaming.
- 2+ years in a leadership or Head of CRM role.
- Strong experience managing CRM operations for Sportsbook / Betting products.
- Proven track record of improving retention, engagement, and customer lifetime value.
- Experience managing CRM teams and multiple stakeholders.
Що пропонуємо
- Experience launching CRM operations in new markets
- Proven experience working with Tier 1 GEOs such as NL, GR, FR, DE.
- Understanding of customer behavior within those markets.
- Familiarity with compliance, responsible gambling, and market-specific CRM restrictions.
- Experience adapting retention strategies to local customer preferences.
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