CRM and Retention Manager
- Джерело:
- djinni.co
Що робити
- Build and own the CRM and retention strategy across all stages of the user lifecycle.
- Plan, launch, optimize, and scale CRM campaigns across email, push, SMS, and in-app channels.
- Design and implement automated lifecycle journeys, including onboarding, activation, engagement, retention, churn prevention, and winback flows.
- Segment users based on behavioral, product, transactional, and engagement data.
- Personalize communications to improve activation, conversion, retention, engagement, and reactivation.
Що очікуємо
- 3+ years of experience in CRM, Retention Marketing, Lifecycle Marketing, or a similar role within the iGaming industry.
- Proven experience working with Tier-1 and Tier-2 markets.
- Hands-on experience launching and optimizing CRM campaigns across email, push notifications, SMS, and in-app messaging.
- Strong understanding of lifecycle marketing, user segmentation, user journeys, and retention mechanics.
- Experience building automated lifecycle flows, including onboarding, activation, engagement, retention, churn prevention, and winback journeys.
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