Creative Marketing Manager
RISK Inc, Варшава (Польща)
- Формат:
- повний remote
- Джерело:
- jobs.dou.ua
Що робити
- Creative Concepting: Develop data-driven concepts for video, static, and playable ad formats tailored for performance channels.
- Task Management: Draft clear, precise briefs and guidelines for motion/graphic designers and production teams.
- Performance Analysis: Track and analyze ad performance metrics (CTR, CPI, CPA, ROAS), making data-backed iterations to boost efficiency.
- Driving Core Metrics: Directly improve CPA, conversion rates (CR), ROAS, and LTV through systematic creative optimization.
- Scaling Winning Patterns: Identify high-performing creative patterns and scale winning approaches across new GEOs and verticals.
Що очікуємо
- Performance Marketing Background: Proven experience creating digital ad creatives (Meta, TikTok, In-App, YouTube) focused on performance metrics (CR, CPA, ROAS).
- Video & UGC Expertise: Hands-on experience adapting video formats, utilizing UGC content, and applying AI creative tools.
- AI-Driven Workflow: Proficiency in leveraging AI tools for idea generation, scriptwriting, storyboard creation, and task automation.
- Data-Driven Mindset: Ability to analyze campaign results, run structured A/B tests, and make creative decisions based on analytics.
- Deep Market Research: Strong skills in competitive analysis, SPY tool research, and identifying current digital marketing trends.
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